Our story
Mindfully Crafted. Sustainably Sourced. Lovingly Made.
We're a small, 100% Australian owned and operated company, born from the hearts of two dog-loving families in Adelaide, South Australia. Like many conscious pet parents, we were heartbroken by the substandard dog food flooding the market – not just the harm it was causing our beloved companions, but the devastating impact on our precious environment.
As passionate advocates for our waterways and dedicated anglers, we spent countless hours by the water, witnessing firsthand the delicate balance of our ecosystems. Then one day, we discovered a groundbreaking study about the incredible environmental benefits of carp protein. We couldn't stop thinking about it – what if we could nourish our dogs while actually helping heal our planet?
🌿 Wild-caught carp from the pristine Coorongs waterways – each catch helps restore ecological balance while providing exceptional nutrition
🐔 Ethically raised, free-range chicken from farms that prioritize animal welfare and sustainable practices
🌱 Handpicked botanicals including the freshest seasonal fruits, vegetables, mineral-rich organic kelp, green lipped mussels, pre and post-biotics and native yakka root – nature's pharmacy for your precious pup
🍃 Gently air-dried at 68°C using traditional methods that preserve every vital nutrient and natural enzyme
Expertly Formulated with Purpose
Our recipes are thoughtfully developed in collaboration with experienced veterinary nutritionists who share our commitment to holistic canine wellness. Each formula is meticulously crafted to exceed AAFCO nutritional standards, ensuring your cherished companion receives complete, balanced nutrition.
Our promise to you: Every small batch is made with intention, respect for the environment, and deep love for the dogs who bring so much joy to our lives. Because when we nourish our pets mindfully, we're caring for our planet too.
